《三十而已》王漫妮:英国时尚管理和买手专业,有着巨大的发展潜力!
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英国是时尚、时尚管理、奢侈品管理这些专业最专业、最早、最系统的国家,所以很多热爱时尚的同学都会第一选择英国就读相关的专业。这就是为什么,《三十而已》王漫妮,选择了去爱丁堡大学留学学习买手和行销学进修课程 (爱丁堡大学并没有同名课程,不过有时尚课程)。对于一个在奢侈品销售行业摸爬滚打整整八年,王漫妮都认定这样的提升意味着有着巨大的发展潜力。
近年来,时尚相关专业的毕业生就业面也是非常广的,他们可以成为职业买手、品牌策划、编辑、公关、销售、咨询、新媒体运营等等,当然还可以成立自己的工作室创建自己的时尚品牌。
英国时尚管理专业与相关院校
*如果你想学习与时尚相关专业,以下部分大学与专业可以给你作为参考。
可以向下滚动 🔽
伦敦时装学院 | London
BSc (Hons) Fashion Management 本科 时尚管理
BA(Hons) Fashion Buying and Merchandising 本科 时尚采购与商品推销
BA(Hons) Fashion Visual Merchandising and Branding 本科 时尚视觉推销与品牌
BSc (Hons) Psychology of Fashion 本科 时尚心理学
Executive MBA (Fashion) MBA 时尚
MSc Strategic Fashion Management 硕士 时尚战略管理
MA Global Fashion Retailing 硕士 环球时尚零售
MA Strategic Fashion Marketing 硕士 时尚战略市场营销
MA Fashion Entrepreneurship and Innovation 硕士 时尚企业学与创新
MSc Applied Psychology in Fashion 硕士 时尚应用心理学
中央圣马丁艺术与设计学院 | London
MA Innovation Management 硕士 创新管理
曼彻斯特大学 | Manchester
MSc by Research Fashion Management and Marketing 研究型硕士 时尚管理与市场营销
温彻斯特艺术学院 | Winchester
MA Fashion Management 硕士 时尚管理
MA Fashion Marketing and Branding 硕士 时尚市场营销与品牌
伯明翰城市大学 | BCU
MA Fashion Management 硕士 时尚管理
MA Luxury Brand Management 硕士 奢侈品牌管理
MA Fashion Promotion 硕士 时尚推广
利兹大学 | Leeds
MA Global Fashion Management 硕士 环球时尚管理
MA Fashion, Enterprise and Society 硕士 时尚,企业与社会
诺丁汉特伦特大学 | Nottingham
MA International Fashion Management 硕士 国际时尚管理
MA Luxury Fashion Brand Management 硕士 奢侈品时尚品牌管理
MA Fashion Marketing 硕士 时尚市场营销
MA Fashion Communications 硕士 时尚传播
爱丁堡大学 | Edinburgh
MFA Fashion 硕士 时尚
北安普顿大学 | Northampton
BA Fashion Marketing 本科 时尚市场营销
考文垂大学伦敦校区| London
MBA International Fashion Management MBA 国际时尚管理
金斯顿大学 | London
MA Fashion 硕士 时尚
威斯敏斯特大学 | London
BA Fine Art Mixed Media 本科 纯艺混合媒体
BA Fasion 本科 时尚
MA Fashion Business Management 硕士 时尚商业管理
MA Menswear 硕士 男装
(扫码报名时尚行业求职直播可以针对选专业进行咨询)
买手的职业发展
据中研网调查显示,全球零售商职业买手的就业指数将以每年5%的数量向上稳定增长。随着奢侈品的保值性、增值性,越来越好,这里为什么王漫妮也认定了这一条逆袭之路,一个增增日上的新兴行业。这里主要分享一下买手职业的发展路径:
初级买手的起薪在18,000英镑到25,000英镑之间
经验买手的薪资在25,000到45,000英镑之间
高级买手的年收入在45,000英镑至70,000英镑之间
一般买手的工作主要是:
分析消费者的购买方式并预测未来趋势
分析销售和折扣之间的关系
管理库存计划
紧跟市场趋势并响应需求变化
与供应商会面并商讨合同条款
寻找新供应商
了解供应商价格协商的规则
参加在英国和海外举行的贸易展览会,以选择和搭配新的产品系列
预测销售量
用户反馈调查
目前开放的时尚圈的工作机会
时尚相关的专业其实就业面很广,非常建议大家都能体验一下不同的时尚圈岗位,这样既能丰富你的阅历与经验,同时还能让你成为一个职业买手。更重要的是,英国的时尚岗位,都有非常前沿的行业培训,这样的经验是在任何一个国家都无与伦比。
以下包含一个比较适合大家的岗位:
Retail Merchandiser 主要负责销售趋势和客户特征方面的日常分析,以确保热销产品的库存
可以向下滚动 🔽
岗位: Retail Merchandiser Miu Miu
COUNTRY: GB
CITY: London
ID: 9283
Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities.
The acquisition of Pasticceria Marchesi 1824 has marked the Group’s entry into the food sector, applying the same high quality criteria. Very proactive also in the art field, the Prada Group strengthens its presence through contemporary art projects in constant evolution.
Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
JOB PURPOSE
To be involved in the buying process for the UK stores and for the three brand's categories (RTW, LG, Shoes). To process daily analysis in terms of sales, trends and characteristics of clients guaranteeing periodic presence in the stores.
RESPONSIBILITIES
Work with Retail Merchandising France & UK to place the order for the UK market, in line with selection of the Master Order.
Cooperate with Retail Merchandising France & UK in making merchandise orders per store.
Monitor the sales performance of referring product category by store and SKU on a daily basis.
Use Company tools to transfer products between stores or markets, according to stock trends and the indications provided by Retail Merchandising France & UK or requests by stores.
Provide the Retail Customer Service with information concerning performances of store replenishment and allotment of products in the stores, based on the indications of his/her own manager or the requests by markets he/she oversees.
Convey to Retail Merchandising France & UK and the headquaters Retail Merchandising Team all information concerning significant events in the reference market, as well as events of local relevance.
Cooperate with Visual Merchandising structures to create a consistent product display in shop windows and inside stores.
Prepare contents and/or presentations useful to product training activities.
KNOWLEDGE AND SKILLS
Economic, analytical/numerical background, combined with a knowledge of the world of fashion/luxury and products
Similar 4-6 year experience in this role
Fashion/luxury-oriented and knowledge of Retail basic principles
Strong sensitivity and aesthetic sense
Passion for international context and for the various social and cultural contexts
Ability to work in a fast paced environment
Strong teamwork skills
Good command of English language and preferably of a second language
(扫码报名时尚行业求职直播)
以下包含三个比较适合大家的岗位:
Customer Journey Analyst 主要研究用户习惯
Marketing & Trade Analyst 主要做市场与营销的分析
Finance Analyst - Digital 主要通过数据分析市场
可以向下滚动 🔽
岗位:Customer Journey Analyst
Department: Digital
City: London
Location: GB
INTRODUCTION
Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.
JOB PURPOSE
Burberry is making a major investment in expanding our data and analytics capability. Over the last few years, we’ve created a global omni-channel single-customer view, built an outstanding analytics platform and developed a small but highly effective digital analytics and data science team. We’ve built a great capability in the digital part of our business and we’re now ready to build on these foundations to make a quantum leap forward in the sophistication and breadth of data-inspired decision-making across the whole of Burberry. The fashion industry hasn’t historically been at the forefront of data and analytics innovation but, at Burberry, we aim to change this…
You’ll be joining a team with a hugely ambitious, well-funded and exciting roadmap in a role with great scope to shape our data strategy. You’ll be joining at the start of the next stage on our journey, so you’ll have the opportunity to influence our plans as well as deliver them. You’ll be implementing and using the most modern tools in the market with limited/no legacy technology and tools holding you back. You’ll have a rare opportunity to apply analytics and data science in a creatively-driven business – combining art and science to create beautiful things. You’ll be joining a team that is already using advanced techniques like deep learning, machine vision and AI to drive real value for our business. You’ll be working for an organisation that is optimistic, positive, tolerant and respectful but also audacious, ambitious and driven. You’ll be working with and supported by an amazing Data Technology function that is a true partner in delivering our strategy. You’ll find yourself a team that is passionate about, and invests heavily in, training and development. And finally, you’ll be working on a global scale but in a company small enough that everyone can have their voice heard and make a difference.
Does that sound exciting? If so, we’re recruiting a large number of roles and this is one of them …
RESPONSIBILITIES
• Voice of Customer: You’ll be responsible for designing and executing survey-led data collection focused on the digital and physical customer experience. Analysing feedback through a mixture of bespoke tools and standard analysis techniques using Python and SQL
• Customer Journeys: Taking a customer perspective you will use the tools available to identify and analyse key customer journeys through the Burberry omni-channel touchpoints
• NPS: You will champion the interpretation and application of NPS surveys and their value across Digital stakeholder teams
• Insight Delivery: You’ll be directly responsible for extracting, manipulating and crucially interpreting the wealth of information available to inform the business on key customer journeys
• Subject Matter Expertise: In order to be successful, you must be experienced with survey, qualitative or unstructured data analysis including sample size and significance
• Self-Development: You’ll be responsible for staying up to date with industry trends and developments across eCommerce, marketing & digital
• Delivery Management: Value-led prioritisation of your work and ensuring excellence in day-to-day operational and project delivery
• Stakeholder Management: You’ll proactively share key insights and trends on a regular basis with the immediate and wider teams
PERSONAL PROFILE
A successful candidate will have:
• Influencing Skills: You’ll have the ability to influence, engage with, and respond to stakeholders with credibility and impact
• Creativity: You’ll be an ideas person - you will be a creative thinker, have a hunger for novelty and newness with a keen interest in merging technology and innovating
• Collaboration Skills: You’re able to work collaboratively with others – understanding, respecting and leveraging different perspectives, skills and objectives to make the whole greater than the sum of its parts
• Time Management: You’ll be able to prioritise and communicate to stakeholders what you’re delivering and when, reliably and independently
• Self-Motivation: You will be driven to learn about and understand the business and, within your area of influence, the impact your work could have to its continued success
• Value Focus: You’re relentlessly focussed on value delivery and, taking an evidence-led approach, will always focus on the commercial value that your work can deliver
• Communication: You’ll invest in making sure that the work you do can be leveraged by as wide a set of stakeholders as possible and will proactively create and seek opportunities to share your work as widely as possible
• Curiosity & Empathy: You love to learn, and this curiosity will lead you to a deep understanding of and empathy for the business & customer and of the objectives and needs of your stakeholders
Required experience and education:
•Bachelor’s degree or above in a quantitative, scientific or engineering discipline
•Hands-on experience in the Adobe or Google Analytics suites would be highly valued, as would strong SQL/Python skills and experience in using Databricks, Dataiku, BigQuery and ContentSquare.
• Strong analytical experience – hands-on experience in techniques like forecasting, media mix modelling/optimisation, attribution modelling, personalisation algorithms or customer clustering/segmentation and customer journey analytics
• Experience with survey design, deployment and analysis or associated disciplines like Principal Component Analysis, Key Driver Analysis, Conjoint Analysis.
• Experience in delivering a deep dive investigation on a complex/important topic – problem solving and working both independently and as part of a team to interpret and identify the key elements to be shared and communicated
• Good working knowledge of web, digital and emerging technologies – including media and ad tech platforms from the major players (including, ideally, China)
• Strong communication and written skills that combines a keen eye for detail with the ability to tell the bigger story
(扫码报名时尚行业求职直播)
岗位:Marketing & Trade Analyst
Department: Digital
City: London
Location: GB
INTRODUCTION
Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.
JOB PURPOSE
Burberry is making a major investment in expanding our data and analytics capability. Over the last few years, we’ve created a global omni-channel single-customer view, built an outstanding analytics platform and developed a small but highly effective digital analytics and data science team. We’ve built a great capability in the digital part of our business and we’re now ready to build on these foundations to make a quantum leap forward in the sophistication and breadth of data-inspired decision-making across the whole of Burberry. The fashion industry hasn’t historically been at the forefront of data and analytics innovation but, at Burberry, we aim to change this…
You’ll be joining a team with a hugely ambitious, well-funded and exciting roadmap in a role with great scope to shape our data strategy. You’ll be joining at the start of the next stage on our journey, so you’ll have the opportunity to influence our plans as well as deliver them. You’ll be implementing and using the most modern tools in the market with limited/no legacy technology and tools holding you back. You’ll have a rare opportunity to apply analytics and data science in a creatively-driven business – combining art and science to create beautiful things. You’ll be joining a team that is already using advanced techniques like deep learning, machine vision and AI to drive real value for our business. You’ll be working for an organisation that is optimistic, positive, tolerant and respectful but also audacious, ambitious and driven. You’ll be working with and supported by an amazing Data Technology function that is a true partner in delivering our strategy. You’ll find yourself a team that is passionate about, and invests heavily in, training and development. And finally, you’ll be working on a global scale but in a company small enough that everyone can have their voice heard and make a difference.
Does that sound exciting? If so, we’re recruiting a large number of roles and this is one of them …
RESPONSIBILITIES
• Reporting and BAU: You’ll be responsible for supporting the fast-paced trading & marketing teams through a mixture of ad hoc analysis and regular robust reporting and dashboards. You will be expected to become an expert in our chosen tools and languages in order to meet these responsibilities
• Insight Delivery: You’ll be directly responsible for extracting, manipulating and, crucially, interpreting the wealth of information available to elevate your stakeholders beyond BAU reporting, allowing them to make decisions from a position of knowledge
• Subject Matter Expertise: In order to be successful, you must be experienced with marketing practices across bought and owned channels (Paid Search, Affiliates, Display, Social, Email, SEO etc) covering performance analysis and segmentation
• Self-Development: You’ll be responsible for staying up to date with industry trends and developments across eCommerce, marketing & digital
• Delivery Management: Value-led prioritisation of your work and ensuring excellence in day-to-day operational and project delivery
• Stakeholder Management: You’ll proactively share key insights and trends on a regular basis with the immediate and wider teams
PERSONAL PROFILE
• Influencing Skills: You’ll have the ability to influence, engage with, and respond to stakeholders with credibility and impact
• Creativity: You’ll be an ideas person - you will be a creative thinker, have a hunger for novelty and newness with a keen interest in merging technology and innovating
• Collaboration Skills: You’re able to work collaboratively with others – understanding, respecting and leveraging different perspectives, skills and objectives to make the whole greater than the sum of its parts
• Time Management: You’ll be able to prioritise and communicate to stakeholders what you’re delivering and when, reliably and independently
• Self-Motivation: You will be driven to learn about and understand the business and, within your area of influence, the impact your work could have to its continued success
• Value Focus: You’re relentlessly focussed on value delivery and, taking an evidence-led approach, will always focus on the commercial value that your work can deliver
• Communication: You’ll invest in making sure that the work you do can be leveraged by as wide a set of stakeholders as possible and will proactively create and seek opportunities to share your work as widely as possible
• Curiosity & Empathy: You love to learn, and this curiosity will lead you to a deep understanding of and empathy for the business & customer and of the objectives and needs of your stakeholders
Required experience and education:
• Bachelor’s degree or above in a quantitative, scientific or engineering discipline
• Strong technical skills. Hands-on experience in the Adobe or Google Analytics suites would be highly valued, as would strong SQL/Python skills and experience in using Databricks, Dataiku, BigQuery and ContentSquare.
• Strong analytical experience – hands-on experience in techniques like forecasting, media mix modelling/optimisation, attribution modelling, personalisation algorithms or customer clustering/segmentation and customer journey analytics
• Experience in delivering a deep dive investigation on a complex/important topic – problem solving and working both independently and as part of a team to interpret and identify the key elements to be shared and communicated
• Good working knowledge of web, digital and emerging technologies – including media and ad tech platforms from the major players (including, ideally, China)
• Experience across multiple digital channels including, ideally, Asian channels like WeChat, T-Mall, Line and Kakao as well as platforms like Instagram, Facebook, Google, TikTok, etc.
• Strong communication and written skills that combines a keen eye for detail with the ability to tell the bigger story
(扫码报名时尚行业求职直播)
岗位:Finance Analyst - Digital
Department: Finance
City: London
Location: GB
INTRODUCTION
Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.
JOB PURPOSE
We are looking for a candidate with a genuine interest and enthusiasm in working with a leading digital function in a luxury retail environment.
The Financial Analyst will provide support to the Digital Finance Manager and will be responsible for the delivery of timely and accurate financial analysis, providing insights into actuals revenue performance and modelling the forecast outlook. The role is also responsible for the analysis and monitoring of the digital income statement and cost base, tracking and understanding profitability of the channel and identifying opportunities to unlock operational efficiencies.
Key to this role is the development of strong partnerships with the digital function, particularly the trading team, and marketing function, to provide support and challenge in shaping financial plans and analysis.
This role will also be required to support on transformation/investment projects and other adhoc initiatives.
Regular interaction with Regional and Supply Chain Finance is also necessary to ensure revenues, cost, forecast and budget alignment with corporate requirements.
RESPONSIBILITIES
Business Performance Management and Decision Support
Perform financial modelling to inform and support regular review of digital revenues with the business and finance stakeholders
Provide a range of analysis activities to enable budget holders to manage and optimise their expenditure
Develop and establish processes for a smooth delivery of month-end close; lead in partnering with Burberry Services
Prepare and review management reports to ensure accuracy and presentation in line with business requirements (actuals, forecast, budget)
Planning Budgeting & Forecasting
Support business with strong budget control
Complete, Coordinate, review and evaluate the development of plans, budgets & forecasts for digital revenues and costs (both regional and corporate cost)
Support the continuous improvement of planning, budgeting and forecasting processes.
Ownership of headcount reporting for actuals and creation of forecasts
Support the formulation and delivery of long-range plans
Cross functional working
Foster a strong partnership mind-set between finance and budget holders to provide analysis, challenge and insight on commercial finance matters and strategies
Act as the interface with key finance stakeholders
QUALIFICATION & SKILLS
Advanced Excel Skills - strong financial modelling and analytical background
SAP, BW,BOSS reporting – preferable
Part/Full accounting qualification – preferable but not essential
Ability to communicate with and work effectively with a wide range of personalities in an articulate manner
Flexible, open to change and a willingness to learn
(扫码报名时尚行业求职直播)
以下包含一个比较适合大家的岗位:
Sales Associate 主要利用对产品的了解来增加销售并达到销售目标
岗位:SALES ASSOCIATE TRAVEL RETAIL - HEATHROW AIRPORT - HERMES PARFUM & BEAUTE
London
Sales & Wholesales
Minimum 3 years
Principal activities :
Master and use the Hermès sales technique
Achieve set targets and own productivity
Greet customers warmly on the store floor
Listen attentively to customers’ requirements, provide a quality service and advice to help them make their choices
Inspire customers to dream by introducing them to our products
Sell our cosmetics products with enthusiasm and deliver the highest quality after-sales service in order to retain customers
Assist on Stock Takes when required
You will have an excellent knowledge of the house’s products and will achieve additional sales alongside the product(s) initially chosen by the customer.
General duties :
Keep the store tidy and clean, contribute to essential sales tasks and ensure customers enjoy a unique experience (cleanliness, supplies, inventory, labelling)
Put in place point-of-sale promotional events and use the materials according to the guidelines supplied by the operational marketing department
Share your skills and expertise with other ambassadors, Hermès Beauty Experts and Head Office. Support other team members.
Attend meetings and seminars
Represent the company at all times
(扫码报名时尚行业求职直播)
还有更多的行业信息,我们会在10月28日与你在线分享...
10.28 时尚行业
求职直播分享
Ashley 时尚营销咨询
嘉宾背景:
曾就职于Burberry,Prada,Yoox Net-a-porter,现就职于知名线上营销公司,为包括La Perla、Mulberry等大型时尚品牌、奢侈品集团提供中国市场推广服务
研究生毕业于伦敦时装学院MA Fashion Retail
现工作同时在爱丁堡大学攻读Design and Digital Media Part time硕士
曾经在米兰欧洲设计学院IED以及纽约Parsons交换
将与你分享:
时尚业态分析&就业前景
时尚专业留学期间需关注的工作机会
如何准备简历和作品集
时尚公司喜欢的用人素质
奢侈品公司CV及面试准备
(扫码报名时尚行业求职直播)
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